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combatfaerie · 1 year
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Ficlet: Pick Your Dick
Title: Pick Your Dick
Word count: 853
Rating: Teen (nothing explicit, but... well, it's about dick pics and sex toys)
Characters: Liv Morgan/Rhea Ripley (and a Damian Priest cameo)
Prompt:: Asking permission to send a dick pic.
Tagged: @wrestleprompts
"Liv. There you are."
The voice makes Liv glow like the sun and she doesn't bother trying to hide it anymore. She's always been intrigued by accents, but especially Australian ones. The Iconics' high pitches reminded her of citrus fruit: tart but sweet and lively. Rhea's is more like caramel somehow, thicker and darker, drawing out vowels like a tongue licking a path up her spine. "Here I am," she beams, scooting forward on the equipment trunk so Rhea can stand between her legs.
Just like Rhea's voice lingers on vowels, her lips take their time when she kisses Liv, teasing the corners of her mouth before she stands back. "Good. Can I send you a dick pic?"
Liv blinks so quickly her false lashes nearly get tangled. "Whose?" she blurts.
Rhea just grins. “Mine. Bought a few new toys on the weekend. I didn't want to bring them all along this time because Priest warned me that airport security here is a bitch," she adds with a roll of her eyes, "but next Monday should be fine."
"Sure." Liv figures she has plenty of time to delete the picture before anyone else may see it, but she still doesn't expect Rhea to pull her phone out of her pocket and send anything right away. "You could just show me on your phone," she points out as she watches Rhea scroll through her gallery.
"Where's the fun in that?" Rhea's pout is big enough that Liv can see the boundary between black lipstick and pink skin, and she darts in for a quick kiss. Rhea's ring persona is hot as hell, but Liv also loves when all that darkness is stripped away, except for her dyed hair. When Liv's phone dings, Rhea grins and tucks her own phone away, resting her hands on Liv's thighs. "Let me know which ones you like the best."
Liv takes a quick look around to make sure no one's watching before she opens the message, and at first she thinks Rhea must have sent the wrong photo. Everything looks tall and wide and bright—until she zooms in and sees a few more realistic dildos in flesh tones with delicately sculpted veins. "That's... a lot," she squeaks.
"Whatcha lookin' at?" Damian's voice is far too close and his shadow dims Liv's phone screen. "Ah. Rip's dicks." He reaches over and casually tilts Liv's hands so the photo is in landscape mode, not portrait. "That's better. I was wondering where your Dragon was." Then he loops an arm around Liv's shoulders and adds, "I got it for her when she won the NXT Women's Title."
"Stop acting like you're so generous," Rhea laughs, fingers toying with Liv's fishnet. "It was probably going to be my Christmas present and you just improvised."
Damian presses his free hand to his chest in mock shock. "Good dicks are... difficult to find, you know," he says, winking at Rhea and nudging Liv's shoulder. "I wasn't going to let a good sale go to waste. And don't act like I didn't get you something for Christmas too." Then he leans closer to the screen. "Hey. Where's the one that that looked like a rocket pop or whatever? It was red, white and blue...."
Liv bites down on her lower lip to keep herself from saying anything. She loved bomb pops as a kid and still has a weakness for anything that changes the colour of her tongue. Knowing Rhea had a dildo in the same colour scheme means she'll never look at the frozen treat section quite the same way. "You had more?" she asks, quickly lowering her phone to her lap when some cameramen walk by. There are more dildos in the picture than she's owned in her entire life.
Rhea's grin is slow and wicked as she presses a kiss to Liv's cheek. "Of course." Glancing over at Damian, she tilts the phone up again and adds, "The rocket pop one broke, and the company doesn't make that style anymore."
"You broke it? Damn." Damian lets out a low whistle of appreciation. "Good job, Rips. That must have taken some doing."
Rhea's only reply is a smile as she taps Liv's phone with a nail, careful not to touch the screen and swipe away from the photo. "It did. So, Liv, which ones should I bring next Monday?"
Liv's cheeks are almost painfully hot as she points to a couple, and she's shocked into silence when Damian points at a third. "You'll have fun with that one. Night, ladies." He nods to Liv and bumps fists when Rhea before continuing on his way.
As Rhea gets out her phone again, making a note about which ones Liv chose, Liv grabs a handful of her hair and pulls her into a kiss that smears their lipstick together into a muddle of a colour. "When you get home, send me pics of you wearing them," she asks, running fingers down Rhea's neck, "and then I'll narrow it down to one?"
"As long as I get one of you in the new fishnets."
"Deal."
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yourlocalseo · 3 months
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Conquer Your Local Market: How Local SEO Services Dominate Australian Searches
The Australian business landscape is fiercely competitive, especially for those relying on local customers. In today's digital era, a strong online presence is no longer a luxury, it's a necessity. This is where Local SEO (Search Engine Optimization) comes in. Local SEO is a strategic approach that propels your business to the top of search results for local searches, attracting qualified traffic and ultimately driving sales.
Understanding Local SEO Services
Local SEO services are a targeted set of tactics designed to optimize your online presence for local search. This includes:
Keyword Research: Identifying the specific keywords potential customers in your area use to find businesses like yours.
On-Page Optimization: Fine-tuning your website content, including title tags, meta descriptions, and local citations, to seamlessly integrate these keywords.
Google My Business (GMB) Management: Claiming and managing your GMB listing, ensuring it's accurate and up-to-date with your business details (address, phone number), photos, and customer reviews.
Local Citation Building: Securing citations (mentions) of your business name, address, and phone number (NAP) across relevant online directories and websites.
Positive Online Review Management: Encouraging satisfied customers to leave positive reviews on Google, social media platforms, and other relevant review sites. You should also develop a strategy to respond to both positive and negative reviews.
The Importance of SEO Services Australia
Australians are heavily reliant on search engines to find local businesses. Statistics reveal a significant portion of Australians use search engines to find products and services in their area. By implementing a well-defined local SEO strategy, you ensure your business is readily visible to these potential customers actively searching for what you offer.
The Advantages of Local SEO Services for Australian Businesses:
Increased Website Traffic: Attract more qualified leads by securing higher rankings in local search results for relevant keywords.
Enhanced Brand Awareness: Improve your local visibility and build stronger brand recognition within your target market.
Local Sales Boost: Convert website visitors into paying customers by showcasing your offerings to those actively searching for them in your area.
Improved Customer Engagement: Leverage positive online reviews and local citations to build trust and credibility with potential customers.
Cost-Effective Marketing: Local SEO offers a cost-effective way to reach your target audience compared to traditional advertising methods.
Finding the Perfect Local SEO Agency in Melbourne
Melbourne boasts a vast number of local SEO agencies. Choosing the right partner is crucial for your success. Here are some key factors to consider:
Experience and Expertise: Look for an Local SEO agency Melbourne with a proven track record of success in local SEO, particularly within your industry.
Comprehensive Services: Ensure the agency offers a variety of local SEO services, including those mentioned earlier.
Clear Communication: Choose an agency that prioritizes clear communication and keeps you informed throughout the optimization process.
Results-Oriented Approach: Focus on agencies that prioritize measurable results and track your progress towards achieving your business goals.
By investing in local SEO services, you empower your Australian business to thrive in the competitive online marketplace. Attract more local customers, boost sales, and establish a dominant online presence with a strategic local SEO campaign.
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qldcarbuyers · 8 months
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Avoiding The Hassle – Selling Your Car Quickly And Easily For Cash In Brisbane
In cash for cars Brisbane, the convenience of car ownership must be addressed. Yet, there comes a time when selling your vehicle becomes a necessity. Whether upgrading, downsizing, or simply looking to free up cash, the process can be smooth and manageable. This blog is designed to help you navigate through selling your car in Brisbane with ease, ensuring a quick and profitable transaction.
Understanding The Australia’s Used Car Market
The used car market in Australia presents a dynamic landscape marked by robust demand and a diverse range of available vehicles. Amid global disruptions that have impacted new car inventories, consumers are increasingly turning to pre-owned models, which has led to a noticeable uptick in used car values. This shift presents a favorable environment for sellers who can capitalize on the higher demand to secure better prices. 
For buyers, while the market might command a premium, the silver lining lies in the variety on offer. From nearly-new sedans and reliable family SUVs to the more economical hatchbacks and workhorse utes, there is something to suit every need and budget. 
In particular, cars known for their durability and fuel efficiency, such as Toyota's Corolla and Hilux, hold their value well and are perennial favorites among Australian drivers. As preferences lean towards sustainability, hybrid and electric vehicles are also gaining ground. Understanding these trends is crucial for anyone looking to navigate the intricacies of Australia's vibrant used car market.
7 Best Tips To Sell Your Cars Fast For Cash 
When it comes to selling your car rapidly, setting the right price is crucial. Start by researching the market for similar makes and models in your area to get appropriate rates. Utilize online car valuation tools to get a ballpark figure, but rely on something other than these estimates. 
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Consider your vehicle's condition, mileage, and any additional features or aftermarket modifications that could affect its value. A competitively priced car that still offers you a fair return is likely to sell much faster than one that's overpriced for the market.
Pre-Sale Preparations – Get your paperwork in order first. This means your car’s title, service records, and any other important documents. Then, clean your car inside and out. A shiny car can make a great impression and help you sell faster.
Advertising Your Car Effectively – Use online platforms where locals shop, like Gumtree or Facebook Marketplace. Write a clear ad with all the important details and snap some good photos during the day for the best light. Be honest about the condition – it builds trust with buyers.
Leveraging Instant Cash Offers – There are services like cash for cars and sell a car for cash Brisbane that will buy your car on the spot. It’s a quick option, but they might pay less than a private buyer. Get a few quotes to compare and decide if the speed of sale is worth a lower price.
Safe and Efficient Viewings – When people want to see your car, meet in a safe place and bring a friend if possible. Let services like sell my car fast for cash or cash for car take a test drive if they’re interested, but go with them. Be ready to talk about your lowest price, but stand firm on a fair deal.
Streamlining the Paperwork – Once you have chosen cash for car company, complete the necessary paperwork together. This includes transferring the registration and handling the bill of sale. Check with Queensland Transport for the latest forms and processes to keep everything above board.
Avoiding Common Pitfalls – Be careful of scams. Only accept money when you can verify it – a bank transfer is often safest. And don’t hand over the keys until the payment is in your account. Avoid giving out too much personal information, and never let someone drive away with your car for a test without you.
After the Sale – After the car is sold, remember to cancel your insurance and return your plates if needed. Keep a copy of the sale records for your files. Now, you can start thinking about your next car or enjoying the extra space.
Conclusion
Selling your car for cash in Brisbane can be simple. With these steps, you can sell your car fast for cash and without worry. Be informed, be safe, and you'll find the right buyer in no time. 
Reference URL - https://www.sell8.com.au/blog/selling-your-car-quickly-and-easily-for-cash-in-brisbane/
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jenniferbaird · 2 years
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Yarralumla Bay, Winter Oil on board. Not a finalist in the 2022 @waverleyartschool 9x5 art prize. I love entering this award. I have been since it's inception in 2017 when I was a finalist. (woohoo!) It is inspired by the great Australian landscape painters who painted en plein air (outside) on 9x5inch cigar boxes. I don't paint it outside, it's from a photo taken on a very cold walk around LBG in Winter. I love the format, the challenge. I get Dad @acorn_craft to frame them. And voila! I have this piece of art that is most definitely for sale. I'll have this one at @trovecanberra next Friday. #oilpainting #originalart #9x5landscape #paletteknifepainting #contemporaryart #canberraart #fineart (at Trove Canberra) https://www.instagram.com/p/Ck_2AXChtqn/?igshid=NGJjMDIxMWI=
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landscapeusa · 5 years
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Ten Reasons Why People Love Photos Landscape For Sale | photos landscape for sale
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architectnews · 2 years
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Twenty95, Manly Mixed-Use Development
Twenty95 Mixed-Use Development, Manly Commercial Premisses and Parking, Australian Architecture Images
Twenty95 Mixed-Use Development in Manly
4 Apr 2022
Design: CHROFI Architects
Location: Manly, New South Wales, Australia
Photos: Clinton Weaver and Katherine Lu
Twenty95 Mixed-Use Development, NSW
CHROFI was engaged by GROCON to undertake the design for Twenty95 mixed-use development at the gateway to central Manly comprising 26-units, ground floor retail, Telstra exchange and Ausgrid substation. The challenge was to improve the overall commercial viability of the project while enhancing the architectural integrity and expression of the project.
The development is located on land with an existing Telstra Exchange and features a new building that completely envelopes the existing unsightly facility to create a new architecture and set in place the transformation of this gateway site. Key constraints included a requirement to keep the exchange operational throughout the construction as well as meeting demands for parking that led to incorporation of a 49-vehicle car-stacker system.
A landscaped awning mediates between the more traditional charm of Manly’s retail shopfronts, and residential units above. A recessive concrete grid sits quietly on the corner, providing privacy and solar protection to the units. A central courtyard permeates the building to the North, with upper-level apartments opening to the sky.
Critical to the project’s success was our ability to value engineer a financially viable outcome. This included rationalising the design in all respects including internal circulation, façade design and consolidating building structure and services. More importantly, the work resulted in optimised apartment layouts with a higher total sales value.
Twenty95 Mixed-Use Development in New South Wales – Building Information
Design: CHROFI – http://www.chrofi.com/
Project size: 2300 sqm Site size: 2850 sqm Project Budget: $20000000 Completion date: 2020 Building levels: 4
Concept Design: Fitzpatrick + Partners Landscape: McGregor Coxall Engineering: AECOM
Photographer: Clinton Weaver and Katherine Lu
Twenty95, Manly Mixed-Use Development images / information received 040422
Location: Manly, NSW, Australia
Architecture in Sydney
Contemporary New South Wales Buildings
Sydney Architecture News
Sydney Houses
The Brass House, Newcastle, New South Wales Architects: anthrosite photo : Jon Reid Contemporary House in Newcastle, NSW
NSW Properties
Sovereign Houses, Sylvania Architects: Tony Owen Partners photo : John Gollings Sovereign Houses in Sylvania
Escarpment House, Gerringong, Illawarra region, New South Wales, Australia Architects: ATELIER ANDY CARSON photograph : Michael Nicholson Escarpment House in Gerringong
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Comments / photos for the Twenty95, Manly NSW Mixed-Use Development design by CHROFI Architects page welcome
Website: Manly
The post Twenty95, Manly Mixed-Use Development appeared first on e-architect.
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jeremystrele · 3 years
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A Rammed Earth Masterpiece With Sweeping Mountain Views
A Rammed Earth Masterpiece With Sweeping Mountain Views
On The Market
Marcus Lloyd-Jones
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
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Photo – courtesy of Marcus at Modern House.
The house – or is it a shed? From above, it’s as though a jewel has been dropped from the sky. Such is the deft touch of Peter Stutchbury, none of the houses look the same. Yet they all optimise their location and ultimately their connection with place. Sacred Mountain House is the newest residential design by renowned firm, Peter Stutchbury Architecture and a remarkable reinterpretation of the Australian country house. At one with the landscape, the house acknowledges place and people.
As the early morning mist rises, a rolling landscape is revealed, and the design offers views of the surrounding mountains that have changed little since ancient times.
The inverted roof profile minimises the volume of the roof and draws the eye to big sky views during the day and the infinity of the night sky. The sun moves around the house as if it were a living sundial. The passage of time is marked throughout the day by the designation of space. The main bedroom is washed with the early morning light, the main living opens to the north. Children’s bedrooms witness the serenity of sun-down.
Unobstructed by neighbours or planning requirements, the architect has free rein. Everything is planned, everything is where it should be. It feels almost effortless.
The entire rammed earth structure was built by hand, rammer and a bobcat over a 3-week period. The house ‘slides’ or unfolds to suit the occupants and the activities of the occupants – designed with four bedrooms for an expanding and evolving family. Enormous custom hardwood sliding doors transform the main interior living space, almost doubling the volume of the room.
The courtyard design of the house creates a natural 360-degree connection to the landscape. From every living space the landscape is framed. For the occupants, the courtyard design creates the architectural equivalent of an embrace – internal covered walkways provide protection and connect people and the functions within the house, whatever the season, whatever the weather.
The material palette is textural, honest and built to last. Tactile experiences abound – a myriad of subtle design and finish choices have created a rural pared back experience. Custom joinery, handmade copper sinks, solid brass taps by Brodware, lighting by TOVO & Iguizzini, kitchen appliances by V-Zug, locks, hinges and handles by Pitella add refinement and finesse to the textured raw materials.
There is a natural generosity to the design. Huge barn doors open the house to the landscape. Flexible use of space from the large entry portal to the 130 sqm undercroft that could utilise any manner of use, from cheese making to wine pressing or a huge ‘teenage retreat’.
A true masterpiece that could be yours!
135 Vermont Road, Mulbring will be sold via private sale. For expressions of interest get in touch with Marcus Lloyd-Jones from Modern House. See the full listing + contact details here. This story is an edited version of text that originally appeared on Modern House. 
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Sport Sponsorship ePortfolio Via Tumblr Part B
Entry One
The increasing importance of sponsorship with regards to the business of sport and the sponsorship framework.
There is an increasing importance of sponsorship for both sport businesses and sponsorship framework. I have learnt that sponsorship within sport is extremely important as it benefits both sport businesses and sponsors. With sponsors being the number one source of income for sports organisations and for athletes as well, sports businesses rely heavily on sponsors to keep afloat financially (Oral 2018, p. 823). While on the other hand sponsors also rely heavily on the sports they sponsor to reach their products to a large audience to increase awareness (Oral 2018, p. 823). Sports are now smothered with sponsors over everything you see while at matches and while watching on TV. Take for example the AFL, below in figure one is an image from the 2018 Grand Final, in the small image alone there is three brands that can be seen labelled over the screen during the channel seven broadcast. The brands include CGU, Amart, SGIO and McDonalds while on top of this there is hundreds of advertisements played during matches, billboards surrounding the grounds boundary and sponsors painted into the turf also creating sponsor exposure. CGU’s sponsorship of the Collingwood Football Club displays the importance that sponsors have on sports businesses, as CGU has a Multimillion dollar contract with the club which has stretched from 2011 going until 2022 (Insurance Business 2017). This displays the money that sponsors are willing to pour into sports businesses for exposure. With the Grand Final in 2018 having 4.297 million viewers Australia wide it is no wonder that CGU are willing to pay the big bucks (AFL 2018). Examples such as this have taught me how saturated sport has become in terms of advertising and how reliant sports businesses and sponsors are on each other now more then ever. Learning how $65 million dollars was to be spent on sport sponsorship in 2019 and there is to be a growth in this number of 6 per cent per year, the money involved is astounding (Ministry of Sport 2019). The information that I have learnt based on the reliance on sponsorship and businesses on each other is extremely helpful knowledge in the short terms for many assignments. Within the long term the knowledge that I have gained may be useful for jobs down the track which may involve analysing the topic discussed.
Figure 1- Picture of channel sevens broadcast of the 2018 AFL Grand Final (Daily Mail 2018).
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Entry Two
The importance of providing real tangible (and intangible) sponsorship benefits and a review of your club’s sponsorship packages / proposal.
There is a large importance of providing tangible and intangible sponsorship benefits. Within this topic I have gained knowledge surrounding how sponsors are always looking to benefit themselves in the form of promotion to as large amount of people as possible. This is to create awareness surrounding their products increasing the likely hood of sales. If you were a business who was deciding between two clubs to sponsor you would go for the one that provides the most benefits as it creates more exposure. There are two types of benefits and these are tangible and intangible benefits. Tangible is something that is physical and can be touched, this could include a clubs sporting facility such as the club rooms (Lumen 2020). On the other hand, an intangible asset is something that is not physical and is only perceived, for example a sporting clubs digital media content is intangible (Lumen 2020). Sporting clubs needs to provide sponsors with as many of these benefits as possible to keep their interest and their investment in a club. Otherwise if you are not giving sponsors anything for their money then they will definitely not hang around for long. Not only does the sponsor get benefited by having many people view their company, but also sporting clubs gain revenue allowing them to continue to grow and afford things such as new facilities. Many sponsors have the objective of enhancing their reputations through community sport and to gain a better relationship with the community (Greenhalgh et al. 2013, p.101). This can be seen at the Beaumaris Football Club with the abundance of companies that sponsor the club. While researching on the club they provide many sponsorship packages that companies can purchase to promote themselves through the club. These packages are the platinum package, shark package and player sponsorship with each providing different benefits. The platinum package as seen in figure 2 comes at a cost of $5000 which provides sponsors with many opportunities to promote themselves which include prime positioning on the club website, promotional social media posts and a business review in the club’s mid season newsletter with all these benefits being intangible. Tangible benefits that the package provides include club room photo recognition, a spot on the club’s flyers which are handed out and fence advertising around the ground during matches. The package provides many perks that benefit sponsors which is why the club has been successful in keeping 31 different companies to sponsor them. The shark package and player sponsorship packages also come at a lesser cost but also provide great benefits for sponsors therefore catering to all different types of sponsors needs and wants. The knowledge that I have learnt through looking into sponsorship benefits and reviewing the Beaumaris Football Club sponsor list will come in handy with my upcoming assignment. The skills that I have learnt in analysing a real club and how they gain sponsors and provide for them, this provides a great insight into the promotion and marketing of sport and their sponsors in a real life situation.
Figure 2- Beaumaris Football Club Platinum Sponsor Package (Beaumaris Football Club 2020).
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Entry Three
Reflections on the peer review process (including your own feedback) and A3 Asset Inventory including your contribution and how an asset inventory can assist a sports organisation in managing their sponsorship.
For the Peer review of the ePortfolio I looked at Matt Haugh’s work, and while reading his work utilised the rubric to grade how he went with the first two entries of this assignment. Throughout the first two entries Matt utilised many real life examples of sponsorship to display the importance that sponsorship has within the sporting landscape in regards to business. Within the second entry Matt utilised his knowledge on his sporting club the Beaumaris Football Club to provide information and a large array of knowledge surrounding the clubs intangible and tangible assets. Also the way in which Beaumaris promotes itself to the community to create brand awareness increasing the chances of the club gaining followers in the community. Both of the entries that were done lined up well with the rubric including the in depth information that was provided throughout the entries. Along with this the entries both had academic references as well as one non academic references therefore complying with the rubric. The A3 Asset Inventory assignment for Beaumaris was extremely interesting as we had to learn the detail that is required for an asset inventory and the time it takes. Within A3 my role was to do the asset inventory for media/digital as well as the events, this meant that I had to provide the number of each item there will be, the prices for the assets, as well as the overall value of the assets within these sections collectively. Furthermore my role was to also produce the sponsorship packages that sponsors of the club would use if they were to sign up as seen in figure three. This included the different levels of sponsorship as well as the overall value of the packages. There is an exhaustive list of both intangible and tangible assets that sporting organisations have that must be kept under management (Dees et al. 2019, p.91). This is why an asset inventory is so important and useful to all sports organisations as an asset inventory allows for their assets to be managed and on record so information is not lost. This therefore allows for organisations to keep track of their assets as well as allowing them to know costs, create sponsorship packages and also have a final value of their assets. Therefore this allows for sponsors to be able to view your business and see what the potential is that they can get out of it as without an asset inventory you would not be able to sell a sponsorship deal (Sponsorship Collective 2020). So therefore an asset inventory is extremely important in allowing for a sports organisation to manage their sponsorship assets.
Figure 3- Beaumaris Football Club asset inventory.
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Entry Four
Understanding the importance of congruence (and incongruence) with real world examples.
Congruence is the sense of being compatible and suitable such as a relationship between a brand and a consumer (Dictionary.com 2020). This can include components such as quality of interactions, consumers connections with a brand and a person’s past experiences (Bajac et al. 2018, p. 498). On the other hand incongruence is the opposite where there is not a sense of compatibility or suitability for one another meaning they do not get along (Cambridge Dictionary 2020). This can be due to poor experiences, different beliefs and lack of connection along with several other factors (Bajac et al. 2018, p. 498). An example of congruence between a sporting organisation and a sponsor includes Pumps sponsorship of the Australian Football league (AFL). Pump is the official water brand of the AFL supplying all teams with its water since 2017 as well as having all teams names on their bottles right around Australia in stores as seen in figure four. The reason why there is congruence between the two is due to the fact that both the AFL and pump require each other. The AFL utilises pump as the supplier for every AFL teams water supplies which are used during games. This provides the Pump brand with a great way to advertise their brand as it is shown during the broadcasts of matches as well as signage around the ground. Also, water is a requirement of sport meaning that both companies relate to one another making them the perfect sponsor partners.  An example of incongruence within the AFL occurred with the Carlton Football Club and its gambling partners in 2016. This was where the club aimed to drop all links with gambling in an attempt for a cultural shift as both parties did not share the same values and beliefs (The Age 2016). These two examples display the importance of congruence, as if there is no congruence then the likelihood of two companies working together is extremely low as displayed by Carlton and its gambling partners. Compare this to the AFL and Pump, the congruence with these two companies is high which is exactly why they have managed to have a successful partnership over the past four years.
Figure 4- Pump water bottles with AFL teams names (BandT 2017)
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Entry Five
Exploration on the principles of leveraging and co – activation, supported with real world examples.
Leveraging within Sports organisations is extremely important, it is where something that you already have is utilised in order to achieve something new or better (Cambridge Dictionary 2020). Sporting events are an example of something that can be leveraged in order to achieve a better outcome from previous years. This is seen within the AFL as they try to outdo themselves every year with the Grand Final in order to create a bigger and better event, while bringing in increased revenue. In 2020 the AFL saw the Grand Final move to Brisbane for the first time ever where they changed up the event from its original 2:30 start time. The traditional start time was scraped with the AFL deciding to instead commence the match at 7:30 at night for the first ever night grand final in history. This was in an attempt to see whether or not by having a night Grand Final if it would increase viewership around the country and therefore lead to an increase in revenue for the AFL. Therefore sporting events are utilised to be leveraged in an attempt to generate an increase in desirable outcomes for a sporting organisation (Hayduk 2019, p.857). Furthermore social media is a key factor that all sporting organisations should leverage in order to grow. Sporting organisations such as the Geelong cats constantly utilise social media in order to stay relevant especially in the off season and to interact with their fans as well. As social media is quick and easy to use with the potential for anyone to come into contact with posts from the club, it makes it the perfect strategy in order to grow the club as well as maintain its supporter base. As seen in figure five the club constantly posts tweets aimed to include their fan base in a show of appreciation for them. This works in their favour as it makes people have a connection to the club and therefore a sense of cohesion. These leveraging examples display the importance that leveraging has in order to grow an organisation in terms of financially as well as in supporter base as well.
Figure 5- A post from Geelong Cats Twitter account (Geelong Cats 2020)
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Entry Six
Reflection on the subject including your sponsorship knowledge development and new insights, your engagement with your club and project team, and your presentation experience.
Throughout this semester I have gained knowledge in several areas of sports sponsorship from how to retain sponsors, create increased brand exposure, the importance of congruence and creating brand image. These are all points along with several others that I have learnt which has allowed me to gain a new insight into the sport sponsorship world and what it is about. The class has taught me how hard it really is creating sponsorship deals with other companies and the strategies that are involved, this is something I dd not realise beforehand making me appreciate the effort that is required in sponsorship. The knowledge that I have gained has allowed for me to be able to complete the assignment tasks throughout the semester, including the Victorian Amateur Football Association (VAFA) tasks with the Beaumaris Football Club (BFC). The BFC and our group for the VAFA assignments had good communication throughout the semester. This allowed for us to gain access to data, materials and other club insights that allowed for us to gain increased knowledge on our club and create assignments that were insightful and interesting. With the group assignments it provides new insights and ideas from all group members. This allows for the work to be of a higher quality due to everyone being able to work together and have opinions and change parts when necessary (Knouse et al. 1999, p. 486). Also the fact that the group had great cohesion throughout doing the assignments meant that our productivity was greater at getting things done (Chron 2019). Recently our group presented our sponsorship proposals which were done online through WebEx instead of in person due to the circumstances that this year has thrown up with restrictions. This presented many challenges for our group throughout our presentation as to start with one of the group members could not get into the WebEx meeting due to technical difficulties. This led to him have to utilise his phone to enter the meeting but then that would also fail meaning he was not able to present. Another group member throughout the presentations continued to have internet problems meaning he had to continuosly join in and out. So the online presentations definitely presented some challenges throughout, but the semester was ultimately great helping me learn a lot within sport sponsorship.
References
AFL 2018, ‘Classic Grand Final Draws 4.3m Television Viewers’, viewed 9 September 2020,
https://www.afl.com.au/news/138974/classic-grand-final-draws-43m-television-viewers
Bajac, H., Palacios, M & Minton, E.A 2018, "Consumer-brand congruence and conspicuousness: an international comparison", International Marketing Review, vol. 35, no. 3, pp. 498-517.
BandT 2017, ‘Coke’s Pump named official water of the AFL’, viewed 25 September 2020,
https://www.bandt.com.au/cokes-pump-named-official-water-afl/
Beaumaris Football Club 2020, ‘Sponsorship Package’, viewed 18 September 2020,
http://www.beaumarisfc.com.au/platinum-package.php
Cambridge Dictionary 2020, ‘Incongruence; viewed September 25 2020,
 https://dictionary.cambridge.org/dictionary/english/incongruence
Cambridge Dictionary 2020, ‘Leverage’, viewed 20 October 2020, 
https://dictionary.cambridge.org/dictionary/english/leveraging
Chron 2019, Advantages & Disadvantages of Group Cohesiveness & Productivity, viewed November 5,
https://smallbusiness.chron.com/advantages-disadvantages-group-cohesiveness-productivity-25046.html
Daily Mail 2018, ‘Sore loser Collingwood fans call for a REPLAY because winning West Coast goal came after umpires overlooked an off-the-ball freekick’, viewed 9 September 2020,
https://www.dailymail.co.uk/news/article-6226335/Sore-loser-Collingwood-fans-call-REPLAY-AFL-Grand-Final.html
Dees, W, Gay, C, Popp, N & Jensen, J.A 2019, "Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness", Sport Marketing Quarterly, vol. 28, no. 2, pp. 91-101.
Dictionary.com 2020, ‘Congruence’, viewed 25 September 2020,
https://www.dictionary.com/browse/congruence
Geelong Cats 2020, ‘Geelong Cats Twitter’, viewed 20 October 2020,
https://twitter.com/GeelongCats/status/1321693249971478528
Greenhalgh, G. & Greenwell, T.C 2013, "What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives", Sport Marketing Quarterly, vol. 22, no. 2, pp. 101-112.
Hayduk, T 2019, "Leveraging sport mega events for international entrepreneurship", International Entrepreneurship and Management Journal, vol. 15, no. 3, pp. 857-881.
Insurance Business 2017, ‘CGU Extends Football Partnership’, viewed 9 September 2020,
https://www.insurancebusinessmag.com/au/news/breaking-news/cgu-extends-football-partnership-62778.aspx
Knouse, S.B & Dansby, M.R 1999, "Percentage of work-group diversity and work-group effectiveness", The Journal of psychology, vol. 133, no. 5, pp. 486-494.
Lumen 2020, ‘What Is a Product?’, viewed 18 September 2020
https://courses.lumenlearning.com/boundless-marketing/chapter/what-is-a-product/
Ministry of Sport 2019, Global Sports Sponsorship Spend To Reach $65 Billion In 2019, 9 September 2020,
https://ministryofsport.com.au/global-sports-sponsorship-spend-to-reach-65-billion-in-2019/
Oral, T 2018, "Sport sponsorship contracts", Juridical Tribune Journal = Tribuna Juridica, vol. 8, no. 3, pp. 823-834.
Sponsorship Collective 2020, ‘Sponsorship Inventory and Asset Development Essentials’, viewed 20 September 2020,
https://sponsorshipcollective.com/sponsorship-inventory-asset-development-essentials/
The Age 2016, AFL 2016: Richmond look at purchasing Carlton gaming venue, viewed 25 September 2020,
https://www.theage.com.au/sport/afl/afl-2016-richmond-look-at-purchasing-carlton-gaming-venue-20160616-gpkwki.html
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wallpaperpainting · 4 years
Text
Abstract Ocean Painting Is So Famous, But Why? | Abstract Ocean Painting
Christo, the Bulgarian-born conceptual artisan who angry to epic-scale ecology works in the backward 1960s, stringing a behemothic blind beyond a abundance canyon in Colorado, wrapping the Pont Neuf in Paris and the Reichstag in Berlin and zigzagging bags of saffron-curtained gates throughout Central Park, died on Sunday at his home in New York City. He was 84.
His afterlife was appear on his official Facebook page. No account was specified.
Christo — he acclimated alone his aboriginal name — was an aesthetic Pied Piper. His admirable projects, generally decades in the authoritative and all of them temporary, appropriate the cooperation of dozens, sometimes hundreds, of landowners, government officials, judges, ecology groups, bounded residents, engineers and workers, abounding of whom had little absorption in art and a abysmal abhorrence to see their lives and their ambience disrupted by an aberrant abstracted speaking in alone semi-comprehensible English.
Again and again, Christo prevailed, through persistence, agreeableness and a artless acceptance that eventually anybody would see things the way he did.
At his side, throughout, was his wife, Jeanne-Claude, who, like her husband, acclimated alone her aboriginal name. In the mid-1990s she began administering according announcement with him on all their projects, formalizing what the brace insisted had been their convenance all along. She died in 2009.
“The Gates,” Christo’s Central Park project, embodied his approach. Like about all his projects, it began with a drawing, accomplished in 1979. Again came the acutely abiding annular of lobbying attainable officials, filing
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The post Abstract Ocean Painting Is So Famous, But Why? | Abstract Ocean Painting appeared first on Wallpaper Painting.
from Wallpaper Painting https://www.bleumultimedia.com/abstract-ocean-painting-is-so-famous-but-why-abstract-ocean-painting/
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wallpaperpainter · 4 years
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20 Benefits Of Oil Paintings For Sale That May Change Your Perspective | Oil Paintings For Sale
Letter from Vincent van Gogh and Paul Gauguin to Emile Bernard, Arles, 1-2 November 1888 Courtesy of Drouot Estimations, Paris
A Paris agent is affairs a letter with about three pages accounting by Vincent van Gogh and a folio or so added by Paul Gauguin. Estimated at €180,000-€250,000, this abnormal certificate comes up for auction at Drouot Estimations on 16 June. It was originally beatific on 1 or 2 November 1888—just a anniversary afterwards Gauguin had abutting Van Gogh in the Yellow House in Arles.
The almsman of the collective letter was their acquaintance Emile Bernard, a 20-year-old beat artist. He was again alive in the artists’ antecedents of Pont-Aven, in Brittany.
Henri de Toulouse-Lautrec’s Account of Emile Bernard (1885) Courtesy of the Tate, London
The November 1888 letter is decidedly important because of Van Gogh’s active description of his housemate Gauguin: “We’re in the attendance of an dependable animal with the instincts of a agrarian beast. With Gauguin, claret and sex accept the bend over ambition.” He was “more amative and benevolent” than “the corrupt and beat Parisian man-about-town”.
Van Gogh additionally arise that already “we’ve fabricated some excursions in the brothels, and it’s acceptable that we’ll eventually go there generally to work”. He meant, of course, to paint.
Vincent van Gogh’s Brothel (November 1888) Courtesy of the Barnes Foundation, Philadelphia (BF104)
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mollyguerin · 4 years
Text
Kimberley Tours & Trips 2020 & 2021
Discover Australia and also the heart of Kimberley
For more than 100 years combination of experiences, we have been the renowned travel expert in Australia. Professional in tailor-made travel & tour set, Australia' grand online tour operator offers you all kinds of journeys in Australia, stays or circuits, adjusted to your desires and your budget plan. high-end' vacations, driverless excursions, train scenic tours as well as pre-booked resorts, scenic tours organized in English, or tailor-made journeys to get ready for a separate trip.
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Do not hesitate to inspect their website, as well as they will certainly give you great ideas & plan for the trip of a lifetime in Australia.
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Allow's Start With The Kimberley And The Top End In Australia!
From Kimberley to the upper end, conquer the Great West, experience an original journey and also disclose the traveler inside you. Out of the ordinary, this 4x4 convoy expedition crosses landscapes so wild and also isolated that Australians themselves call this region "the last frontier". At the heart of the large lands of Outback, among your English-speaking overview, find an genuine Australia where the introducing spirit still impacts. Leave Broome, a little pearl harbor with an astonishing shade combination understood for Cable Beach, its superb coastline, and also venture right into the enormity of Kimberley, populated with substantial baobabs. Check out the legendary Gidd River Road, appreciate its spectacular views and also explore the Devonian Reef National Parks: Geikie Gorge, Tunnel Creek as well as Windjana Gorge. Your course goes to the King Leopold Ranges region and the many surrounding chasms: Lennard, Galvans, Manning or perhaps Bell, whose reputation is one of the most attractive. Head east to Home Valley Station and Emma Gorge in the El Questro Desert. This incredible website with contrasting alleviation homes a one-of-a-kind flora and animals. His trip proceeds with the going across of one of the signs of the track, the Pentecost River, after that joins the asphalt at Kununurra, well-known for its dam on Lake Argyle and its mine of pink diamonds. Slowly, the ochre as well as arid horizon paves the way to the spirit of the tropical vegetation of the Northern Territory. After a night in Katherine, leave to the largest national forest in the nation. Kakadu (Unesco), with its unanticipated splendor, consists of numerous all-natural treasures (rocky escarped, environment-friendly marshes, lots of birds, buffaloes, crocodiles ...) and also cultural (rock art galleries of Nourlangie and also Ubirr Rocks, indigenous facilities of Bowali and Warradjan). This phenomenal legendary finishes in Darwin, the regional capital with a multicultural and friendly environment.
Bungle Bungle- Purnululu National Park
In the heart of Kimberley: Bungle Bungle Purnululu National Park
Situated in the heart of Kimberley, Purnululu National Park is linked by a 4x4 runway easily accessible from the Great Northern Highway, 250 km south of Kununurra and 115 kilometres north of Halls Creek. Purnululu National Park, uncovered in 1980 as well as provided as a World Heritage Site, is one of Australia's best-kept keys. Today is a should on a trip to Kimberley. Please keep in mind that the park is open from April to October.
Ruin Bungle uses the spectacle of sensational https://www.inspiringvacations.com veined domes of orange (silica) and black (lichen) producing an phenomenal landscape. Absolutely nothing much better than a panoramic trip to realize the vastness of this marvel of nature. Fly over narrow, high canyons, lined with impressive hand trees and also dotted in the rainy season with waterfalls and also relaxing natural swimming pools. In the heart of Bungle Bungle, check out on a safari or take a 4x4 tour of the gorges to the north, Minipalms Gorge, Froghole and also Echidna Chasm. To the south, the Cathedral Gorge and Piccaninny are only available to great walkers.
Best ways to see the Kimberley
By tour packages
Want to get closer to the incredible sights along the way? Tour inclusive package! You'll like it. This great road film for real adventurers, across the wild west of Australia
Explore the red trails of Gibb River Road, explore the upper end. Swim under waterfalls, in natural pools, gorges and canyons. Private transfers, meals, accommodation, cruises and more. See inspiringvacations.com.
By a land tour
There's a significant range of land scenic tours currently available, mostly in 4WD cars or instructors along the old Gibb River Road, and remaining in safari camps, lodges, luxury outdoors tents or motels along the road. These tend to visit areas such as the kooky community Fitzroy Crossing, the spectacular Windjana Gorge, the Mitchell Plateau, the remarkable Bungle Bungles and also interesting Kununurra, as well as usually provide you a significant sense of the background of the area. Travelling by land likewise enables you to meet much of the vibrant epic personalities who live there as well; and also don't miss having a conversation with Kununurra's Frauke Bolten-Boshammer, the energetic lady with a overwhelming tale who started sales of the area's famed pink diamonds with her Kimberley Fine Diamonds. outbackspirittours.com.au
By foot
Hiking is a fabulous way to become absolutely involved in these majestic landscapes, faraway from, well, virtually everybody. This area of Australia is among one of the most sparsely occupied in the world with only one individual for each 11 square kilometres, so why not break away and also explore the marvels of nature, with some of the rock formations approximately 1.82 billion years of ages? There are also a lot of fully-supported assisted expeditions from 13 days with 4WD transportation in between walks, such as with onlyluxe.com.au, all the way to a five-day stroll with a helicopter dropping you at the mouth of the Piccaninny Gorge, and also choosing you up later on-- lifesanadventure.com.au
By Bike
Cyclists when traveling to Drysdale River Station, Gibb River Road, Western Australia. Photo: Alamy
Increase the Kimberley thrill variable with a trail bike or motorcycle tour, really feeling the fresh wind on your face as you ride on rugged roadways via several of those chasms, admiring the surroundings and picking up a swim at waterholes. The wonderful feature of bikes is that you're on the same level as the citizens, and several of the tours decrease in at remote Aboriginal communities to claim g'day, along with to refuel at neighborhood territories. Motorcyclists of all abilities are welcomed. kimberleytrailbiketours.com.au
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The Best The Kimberley Tours after Coronavirus
Discover Australia as well as the heart of Kimberley
For more than 100 years combination of experiences, we have actually been the well-known travel expert in Australia. Expert in tailor-made travel & tour package, Australia' grand online tour operator offers you all type of journeys in Australia, remains or circuits, adapted to your wishes as well as your spending plan. deluxe' vacations, driverless trips, train tours and pre-booked hotels, excursions organized in English, or custom-made journeys to get ready for a different trip.
Do not hesitate to inspect their internet site, as well as they will provide you good ideas & get ready for the trip of a life time in Australia.
Allow's Start With The Kimberley And The Top End In Australia!
From Kimberley to the upper end, overcome the Great West, experience an initial experience and also disclose the adventurer inside you. Out of the ordinary, this 4x4 convoy expedition crosses landscapes so wild as well as separated that Australians themselves call this area "the last frontier". At the heart of the substantial lands of Outback, in the company of your English-speaking guide, discover an genuine Australia where the pioneering spirit still blows. Leave Broome, a tiny pearl harbor with an impressive shade scheme understood for Cable Beach, its magnificent coastline, and endeavor into the enormity of Kimberley, populated with big baobabs. Explore the famous Gidd River Road, appreciate its spectacular scenic views as well as discover the Devonian Reef National Parks: Geikie Gorge, Tunnel Creek and also Windjana Gorge. Your path mosts likely to the King Leopold Ranges region and the many bordering chasms: Lennard, Galvans, Manning or even Bell, whose reputation is one of the most picturesque. Head east to Home Valley Station as well as Emma Gorge in the El Questro Desert. This amazing website with contrasting relief houses a one-of-a-kind flora and fauna. His trip continues with the crossing of one of the icons of the track, the Pentecost River, after that joins the asphalt at Kununurra, well-known for its dam on Lake Argyle and also its mine of pink rubies. Slowly, the ochre and arid horizon gives way to the spirit of the exotic plants of the Northern Territory. After a night in Katherine, departure to the biggest national park in the nation. Kakadu (Unesco), with its unanticipated splendor, includes several natural treasures ( rough escarped, eco-friendly marshes, lots of birds, buffaloes, crocodiles ...) as well as social (rock art galleries of Nourlangie and also Ubirr Rocks, aboriginal facilities of Bowali and also Warradjan). This remarkable legendary ends in Darwin, the local funding with a modern as well as friendly atmosphere.
Purnululu National Park - Bungle Bungle
In the heart of Kimberley: Bungle Bungle Purnululu National Park
Found in the heart of Kimberley, Purnululu National Park is connected by a 4x4 runway available from the Great Northern Highway, 250 kilometres south of Kununurra as well as 115 km north of Halls Creek. Purnululu National Park, uncovered in 1980 as well as noted as a World Heritage Site, is just one of Australia's best-kept tricks. Today is a need to on a trip to Kimberley. Please note that the park is open from April to October.
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Mishandle Bungle uses the spectacle of sensational veined domes of orange (silica) as well as black (lichen) creating an extraordinary landscape. Nothing far better than a scenic flight to realize the massiveness of this marvel of nature. Fly over narrow, steep gorges, lined with majestic hand trees and also populated in the rainy season with waterfalls and also peaceful natural swimming pools. In the heart of Bungle Bungle, check out on a safari or take a 4x4 tour of the gorges to the north, Minipalms Gorge, Froghole and Echidna Chasm. To the south, the Cathedral Gorge and also Piccaninny are just available to great walkers.
Best ways to see the Kimberley
By tour packages
Want to get closer to the incredible sights along the way? Tour inclusive package! You'll like it. This great road film for real adventurers, across the wild west of Australia
Explore the red trails of Gibb River Road, explore the upper end. Swim under waterfalls, in natural pools, gorges and canyons. Private transfers, meals, accommodation, cruises and more. See inspiringvacations.com.
By a land tour
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There's a big variety of land excursions currently readily available, mainly in 4WD automobiles or instructors along the old Gibb River Road, and also remaining in safari camps, lodges, luxury camping tents or motels along the way. These have a tendency to see locations such as the kooky community Fitzroy Crossing, the spectacular Windjana Gorge, the Mitchell Plateau, the outstanding Bungle Bungles and interesting Kununurra, and also usually give you a big feeling of the background of the area. Travelling by land also permits you to satisfy a number of the vibrant epic personalities who live there also; and do not miss having a chat with Kununurra's Frauke Bolten-Boshammer, the lively lady with a overwhelming tale who started sales of the area's well known pink rubies with her Kimberley Fine Diamonds. outbackspirittours.com.au
By foot
Hiking is a incredible means to become absolutely involved in these magnificent landscapes, faraway from, well, virtually every person. This area of Australia is among the most sparsely occupied in the world with just one individual kimberley tours for every 11 square kilometres, so why not escape and also explore the wonders of nature, with several of the rock developments up to 1.82 billion years of ages? There are likewise plenty of fully-supported assisted trips from 13 days with 4WD transport between strolls, such as with onlyluxe.com.au, all the way to a five-day stroll with a helicopter dropping you at the mouth of the Piccaninny Gorge, and also selecting you up later on-- lifesanadventure.com.au
By Bike
Cyclists when traveling to Drysdale River Station, Gibb River Road, Western Australia. Photo: Alamy
Ramp up the Kimberley thrill factor with a trail bike or motorcycle tour, really feeling the fresh breeze on your face as you ride on rugged roads via some of those gorges, admiring the landscapes and also stopping for a swim at waterholes. The wonderful thing about bikes is that you're on the very same level as the residents, and some of the trips drop in at remote Aboriginal neighborhoods to state g'day, as well as to refuel at regional townships. Riders of all abilities rate. kimberleytrailbiketours.com.au
youtube
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architectnews · 3 years
Text
Kyneton House, Macedon Ranges Region
Kyneton House, Macedon Ranges Region Home, Victoria Luxury Real Estate, Australian Modern Architecture, Images
Kyneton House in the Macedon Ranges region
22 Jun 2021
Kyneton House
Architecture: MRTN Architects
Location: Macedon Ranges region, Victoria, Australia
Kyneton House is an addition to a seventies brick home located on an elevated acre site with established gardens and mature exotic trees. Simply described the addition is a main bedroom suite with associated deck for entertaining with a cover carport and workshop under. The ambition for the design however was more complex than merely the usable spaces created.
The owners were looking to adapt the existing home so that they could age in place, a strategy that would provide peace of mind as they continue their stewardship of the house and significant gardens for years to come. They are deeply appreciative of the spatial and material characteristics of the original seventies house and sought to compliment rather than imitate the existing home.
As keen art collectors and artists in their own right they were also interested in approaching the design as an opportunity for a sculptural relationship of the addition and to reference the to both the existing house and also to the steeply sloping site and the surrounding mature trees. Internally they desired natural materials and a rich material immersion that evoked a gallery experience to provide a dramatic backdrop to their art collection.
Our response was to propose an elongated black rectangular form that cantilevers beyond the landscape and reaching out the surrounding tree canopies. The simple black bar evoking the metal sculptures of Tony Smith and Anthony Caro, the black cladding providing a recessive backdrop to the surrounding greenery. The cantilevered from creates a undercover carport that leads to a new entry into the home and an elevator that carries you up to the main living level of the existing house and also the new bedroom suite, eliminating the need to stairs.
Internally the new spaces have a rich material presence creating a connection from external to internal materiality while also satisfying the clients brief for a minimum of painted surfaces. The separation of the new spaces and connection to the existing home is intentionally blurred with screened deck leading to bedroom leading to dressing room and gallery without clear delineation.
Kyneton House explores two design objectives that are seemingly opposite ends of the spectrum, an aging in place strategy for the owners and a request for sculptural response to landscape and garden. The design responds to the context of the original home and significant gardens while ensuring that the owners can continue to enjoy them for many years to come.
Who lives there? Adrian and Carl are the owners of the home, they are professionals who work in the realm of film and design respectively. This is their permanent home and also their passion.
What did this house look like and what condition was it in prior to this project? The house and grounds are very much loved by the clients, they have spent a lot of effort in making the most of the original 1977 home and as they are both very keen gardeners have really taken on the substantial gardens as an on-going project that they continue to work on and improve. Their affection for their home really was the genesis of the project as they wanted to create an addition that also ensured their long term enjoyment of the house well into the future. In simple terms the addition is a main bedroom suite with attached deck and a covered carport. However in reality it is much more than that. By enclosing a small residential elevator adjacent to the carport we created a solution to maintaining access into the original home without reliance on stairs.
Do you have any information about the original property’s history?
Information about the original house provided to the current owners by the previous owners:
“Brocklebank was designed by then Kyneton based architect Ken Robinson in 1977.
Ken later moved to Queensland, and the practice is now headed by Ken’s son Jolyon: Robinson Architects – Eumundie.
Building was in the manner of an American Barn Raising with family and friends, particularly the Kyneton Apex Club, all involved.
Bricks came from the demolition of an old dwelling on the Kyneton Showgrounds corner [now units] and shedding at what was then Turner Bros timber yard in Market Street, and also from the floors of chook sheds in Carisbrook. All were cleaned under the two gum trees the remains of which I think still carry your clothes line. Jan was sure Ben would be born with a dent in his head from her carrying and cleaning bricks.
Roofing slate was sourced from Melbourne, but the slates used in the floors were a chance find at a Begg Street clearing sale for $40.00.
Lining boards in the ceilings were from a house demolished in High Street in Lancefield, soaked in a metho bath to soften the shellac so it could be jexed to an even colour.
We moved in early/mid 1979. Initially both interior and exterior were exposed bricks, with bagging of the interior and rendering of the exterior much later.
The original garage was designed for us by Dan Flynn of Flynn Silver, who had worked with Ken Robinson while studying architecture. Again exposed brick but with a steel deck roof.
The garage was converted into a furniture studio around 1990 and was used for that purpose until 2000.The conversion was designed by Marcus O’Reilly who also did the small shed down the driveway at that time.
Marcus also designed the extension to the south of the original building, then used as bedroom/dressing and bathroom. Marcus still has a practice in Elwood, and designed our current house in Wedge Street which incorporates many of the design elements of his Brocklebank extension.
Some timber used was also sourced locally. The original bedroom/bathroom doors upstairs were from Elm milled from trees that fell at the Kyneton Mineral Springs, but it proved to be unstable and the only bit remaining may be the cookbook shelves beside the former kitchen window. The replacement doors upstairs are from Cedar of Lebanon from the Kyneton Gardens, as are the laminated covers to the steel main beams. The stairs and kitchen/living room steps are blackwood from a storm fall Blackwood from Straw’s Lame in Newham.
Were there any major inspirations or references that influenced the design? There were two main aims with the design of this project: the first was to create an addition that complimented the original 1977 home that didn’t detract from it and without being mimetic. The second was to create an extension that fit within the established landscaped garden and the very mature and beautiful tree specimens that date back to the early 1900’s. In the design we referenced abstract expressionist sculptors to propose an elevated black box that contained the additional bedroom suite but also created a carport under the cantilevered section.
What was the most challenging aspect of this project and how did you overcome this? The resulting design seamlessly ties together the original home with the addition however this required a careful and nuanced response to the what was there and a reimagining of the pathways through the home. What was an elevated front door and porch becomes an art lined corridor that links old and new.
What are your favourite parts of the finished project? The finished home has a very satisfying relationship with the garden, the garden and built form read together beautifully and the black addition becomes a wonderful backdrop to the various foliage types. However I think my favorite part of the project is the rich materiality of the interior. The extensive use of timber panels creates a calming and dramatic interior as a backdrop for the lives of the owners.
Kyneton House in the Macedon Ranges Region, Victoria – Building Information
Architect: MRTN Architects
Completion date: 2020 Building levels: 2
Photography: Dave Kulesza
Kyneton House, Macedon Ranges Region images / information received 220621
Location: Kyneton, Macedon Ranges Region, Victoria, Australia
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junker-town · 5 years
Text
The Las Vegas Aces were built to succeed. (And it’s working.)
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In only its second year in the WNBA, the Aces are thriving on and off the court.
Liz Cambage, dressed in black and drenched from a morning downpour, rushes through the door of a television station 37 minutes after she was supposed to be on air.
”I’m ready,” the Aussie says, apologizing for the delay after her GPS led her up a mountain instead of routing her to the Fox 5 newsroom in Henderson, Nevada. “I’m alive. I made it.”
The morning show appearance falls in the middle of a busy week for the 6’8 star center of the Las Vegas Aces who led the team to a win over the Seattle Storm the night before. All-Star weekend is only three days away, and with it comes an opportunity for the city of Las Vegas to showcase their investment in the WNBA’s newest team.
Joined by Aces head coach and general manager Bill Laimbeer, Cambage dries off and makes her way to the set for the segment. When the cameras stop rolling, the two will return to the chaos of All-Star Weekend as the faces of a franchise setting a new standard for building successful WNBA teams.
But right now, if only for a few minutes, they’re simply the face of the hometown team in a city ready for basketball.
The Aces’ success is no accident, but it took a long time to get here. They were built from the bones of the San Antonio Stars, a team with players and management who bought into its mission, but ultimately weren’t given the resources to fulfill it. San Antonio held the franchise for 14 seasons after it was relocated from Salt Lake City, where the Utah Starzz were one of the WNBA’s founding eight franchises.
In Texas, the team wasn’t adequately equipped to handle its day-to-day operations. Travel schedules were wonky and included multi-layover flights. They also struggled to upkeep their locker room and training room equipment.
Sharing a city with the Spurs, San Antonio’s perennial NBA championship contenders, didn’t help. When MGM International Resorts bought the team in 2017 and moved them out west, the Aces became the third WNBA team to debut in a city with no NBA counterpart (along with the Connecticut Sun and the now-defunct Tulsa Shock). Considering it had been decades since the UNLV Running Rebels’ basketball glory days, Vegas was starved for hoops.
”[Las Vegas] built themselves as a basketball town, but it’s dormant right now,” Laimbeer says. “You put a good product out there, and the fans will come.”
Timing was also on MGM’s side. They caught the city just as it begun its transformation into a sports town. The Golden Knights went to the Stanley Cup Finals in its inaugural season, just as the Aces made their debut. Vegas is also anticipating the Oakland Raiders’ relocation in 2020, the same year the city will host the NFL Draft.
Ownership had to start from scratch when they moved the franchise, and knew they needed someone in charge who could handle both the team and the business. Laimbeer, a two-time WNBA Coach of the Year who finished his 5th season with the New York Liberty, was their target. He saw it as an opportunity to build a team from the ground up with ownership willing to invest in doing it the right way.
But what does that investment look like?
Aces assistant general manager Christine Monjer runs business operations, and every decision she makes holds one purpose: to instill a love for basketball in a community that hasn’t seen consistent success in the sport since the 1990s. And if Vegas was going to embrace the Aces, the Aces needed to embrace Vegas in more ways than one.
Monjer was part of the brand design team for the Aces, which ultimately dropped everything from its gray, white and black uniforms in San Antonio and rooted the brand in imagery inspired by architecture along the Las Vegas Strip.
”A lot of the older buildings had more ornate finishes, but the new construction, it’s very sleek, it’s contemporary, it’s more modern,” Monjer says. “We were leaning into this new landscape that’s evolving on Las Vegas Boulevard.” The Aces’ logo joins the letter A with letters L and V to create a diamond — “the card suit we’ve leaned into the most,” Monjer says — with a monochromatic color scheme and punches of red and gold.
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Photo by David Becker/NBAE via Getty Images
The Aces also needed a brand new home. MGM poured more than $10 million into updating their arena, adding more comfortable seating, a new basketball floor, coaches’ offices and locker rooms, upgraded suites, and a brand-new Jumbotron. “This place is dope,” All-Star guard Kayla McBride says, “and when it’s filled up it’s even doper.”
The rebrand was about more than visual upgrades. It was about attracting the right type of basketball fan — those who want to support a consistently good team — who could build a local community around the Aces. MGM management stayed heavily involved during the Aces’ first season, particularly when it came to selling tickets to employees, executives, vendors, “anybody that you could get to buy tickets,” Laimbeer says.
Ticket sales and sponsorships drive the Aces’ business goals. The latter gets a considerable boost from MGM’s powerhouse connections, but the stiff competition among other gaming and entertainment brands presents obstacles for growth. “The No. 1 unique challenge is that there are limited manufacturing and companies in this town,” Laimbeer says. “Most of the companies are gaming, and they have lots of employees who can buy tickets and lots of sponsorship dollars.”
The thing about being owned by the biggest show in town is that competitors don’t necessarily view the Aces as a team representing the city as a whole. “MGM owns it. We play in MGM’s building. You get to the arena, you have to walk through MGM’s casino,” Laimbeer says. “The other owners of the casinos look at it like it’s the MGM Aces, not the Las Vegas Aces, so that’s a constant battle.”
MGM isn’t as directly involved with the day-to-day operations in year two, leaving the Aces to build on the brand-new infrastructure. The franchise is calling it a “benchmark year” that will set the pace for the Aces’ future because the numbers can actually be taken at face value without accounting for giveaway seats and MGM vendor suites. “The first year it’s brand new, and you have to launch it, and it’s all hands on deck,” Laimbeer says. “And then after that, reality sets in.”
Laimbeer’s involvement with the business side shifts during the season so he can focus on the one thing that drives it all: the team. And to say the Aces have a lot going for them on the court is an understatement. Along with swinging a blockbuster deal for Cambage earlier this year, they have two-time All-Star and 2018 Rookie of the Year, A’ja Wilson, the 2019 No. 1 draft pick, Jackie Young, McBride, and Sixth Woman of the Year favorite Dearica Hamby.
Their skill gets fans through the door, but the Aces’ personalities are captivating and make for one of the easiest sells in all of pro sports. And it isn’t just at the top with standout players like Cambage and Wilson. Take Sydney Colson, for example, a backup point guard who had to earn a spot through training camp.
Before each game, Colson leads the pack of 12 in a dance where the team claps and stomps to hype the crowd and themselves. She makes everything up in the locker room, relays it to her teammates, and even directs the camera operators on where they should stand.
Over time, it’s evolved into the Lady Aces chant.
View this post on Instagram
It’s about that time LADY ACES the remix #DoubleDown ♦️♠️
A post shared by LAS VEGAS ACES (@lvaces) on Jun 29, 2019 at 7:16pm PDT
[clap, clap-clap-clap]
[clap, clap-clap-clap]
[clap, clap-clap-clap]
LADY ACESSSSSSS!
Few franchises can achieve anything special without team camaraderie, and the Aces have it.
Laimbeer often ends pregame shootarounds with a cash prize for any player who knocks down a half-court shot. It’s their way of earning back the $10 he charges those who forget their practice jersey. The morning before the team’s game against the Storm, McBride, a repeat offender, is ready to redeem herself and win the $80 jackpot.
With a serious face, she turns on the jets, runs, and launches from the center of the court. The bank was open. “I got my money back!” she yells, pumping her fist. Moments later, Hamby knocks down the same shot. “Shit. Every time,” McBride says with her hands over her face. They split it, $40 each.
Before film sessions, Laimbeer likes to loosen up the vibe of the locker room by cracking jokes and playing old videos of commercials he starred in as an NBA player in the ‘80s. And he’s not above embarrassing his players either, like the time he showed a video of Cambage getting a lapdance at the “Thunder From Down Under” Australian male strip show.
Cambage is one of the WNBA’s best players and most dynamic faces. She can shoot from three-point range and is mobile enough to cause problems anywhere in the paint. She holds the league’s scoring record with 53 points in a game, too. But more importantly for the largest-growing professional women’s sports league in the country, she’s a shit-stirrer on the court and an advocate for change off of it. One minute she’s the league’s biggest trash-talking villain, the next she’s a fun-loving Instagram star who opens up to thousands of fans regarding her struggles with mental health.
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Photo by Barry Gossage/NBAE via Getty Images
Cambage should be the WNBA’s most marketable superstar and the league’s failure to recognize her as one has always frustrated her. It took until the 2019 season, when she forced a trade from a smaller-market Dallas team to Las Vegas, for her to finally have a useful platform for growing her fanbase. Her Instagram following grew by 10,000 during All-Star weekend alone.
On top of that, Vegas has allowed Cambage to explore her passions outside of basketball, including taking the stage at Mandalay Bay Beach to deejay the opening set of the All-Star weekend concert. “A big push right now is people being more than athletes. I am more than an athlete,” Cambage says. “I’ve got businesses to run. I can run parties for my vitamin company out [here] — I can run training sessions and do all this other stuff away from basketball.
”If I have to just focus on basketball, I’d lose my mind and overthink and get consumed by the game. It’s nice being in a city where I have an escape from basketball every day.”
Treating his players well is important to Laimbeer, and he knows the Aces have a unique opportunity to do that better than other WNBA franchises.
”We’re not a New York, we’re not a Detroit, we’re not an Atlanta, we’re not a Los Angeles,” he says. “We’re a big small town that can look after the players easier and make them feel more special. The other part is that we have a story to tell — we have personalities from myself onto all of the players.
”It makes for good storylines. The world is changing in terms of media coverage for the WNBA. We have players that can play in that world.”
The team’s energy transfers to the court, too. Whether it’s an injured A’ja Wilson dancing hard near a security guard (who joins in), or a bemused Cambage staring down the Chicago Sky’s Cheyenne Parker after they make incidental contact, the Aces are entertaining in more ways than putting a ball in the hoop. “It’s one thing if you have a player who’s doing that,” The Ringer staff writer Shea Serrano says. “It’s another thing if it’s the best players on your team.”
The WNBA has missed the mark on marketing the personalities of its best players. The fans crave it and the proof is in the numbers. The Aces have more than 63,000 followers on Instagram, seventh-most in a league of 12, despite being around for just two seasons. Las Vegas has become a team for not only the local community but for fans around the country.
”To be treated this way and loved by the organization and the fans, it’s cool,” McBride says. “It makes you want to go out and give everything that you have because you want to bring a championship to a city and an organization that has given you so much.”
The Aces have carefully cultivated a locker room of like-minded stars. But there’s another reason they’ve been able to flourish into a fan-favorite franchise like few others before them: investment at the top.
Revenue and ticket sales are critical for any entertainment entity, but it’s amplified for the W (whose sister company, the NBA, reminds the public of the some $10 million it loses each year).
Not all of the league’s 12 franchises are failing, but as a whole it’s underachieving. This year, the WNBA announced the hire of its first commissioner, Cathy Engelbert, formerly the CEO of Deloitte. The league purposely selected a businesswoman who could prioritize player and fan experience alongside ticket sales and sponsorships.
A league can’t grow a fanbase if its biggest assets aren’t happy. And the biggest stars of the W aren’t happy. In this season alone, seven-time All-Star Brittney Griner foreshadowed leaving the sport because she doesn’t feel protected by the league and Maya Moore, a three-time champion and MVP, took the season off. Even Cambage threatened to leave the W before being traded to Las Vegas.
The league is at a crossroads. Its collective bargaining agreement is set to expire on Oct. 31 after the WNBPA chose to opt-out. The biggest issue? Pay. The maximum WNBA salary is $117,500 for the 2019 season, a fraction of the money the same players make abroad in China or Russia. “We had to go to a communist country to get paid like capitalists,” Diana Taurasi, the WNBA’s all-time leading scorer, told ESPN this year. Taurasi’s Russian team, UMMC Ekaterinburg, paid her the same amount of money to sit out the entire 2015 season that the WNBA would’ve paid her to play.
Then there’s travel. The league’s current CBA states that all players must fly coach. For All-Star weekend, that meant 6’8 Griner was assigned a seat in the middle of a three-person row. She used her own money to upgrade to first class. Another downside of commercial air travel is that it sometimes hurts players and teams who can’t stay on schedule due to everyday travel woes. In 2018, the Aces were trapped in 25 hours worth of delays and flight cancellations so crippling that the franchise forfeited a game with playoff implications in Washington D.C. weeks before the postseason.
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Photo by Michael Gonzales/NBAE via Getty Images
Though ownership like MGM may have been willing to expend its services to fly its team privately, the WNBA seeks to outlaw such financial imbalance and keep parity within bigger and smaller markets. But the Aces have found loopholes their players appreciate.
When Kayla McBride played in San Antonio, she remembers flying in tightly packed Southwest flights with at least one, and sometimes multiple, layovers. That rarely happens now that the Aces fly Delta and almost exclusively take direct flights. They can’t fly first-class by CBA rule, but they can fly “comfort,” which provides three extra inches of legroom. The team also books exit rows and aisle seats for their tallest players.
”When you have [great ownership] it changes everything,” McBride says. “You don’t have to worry about the day-to-day things because they’re taken care of for you. And that’s so huge, because our league is so short and compact, and we play so often. So when you have people looking out for you on that level, it makes everything easier to just come out and play the game.”
Bringing the All-Star Game to the Mojave Desert in July could have been a risky move. Yet, Las Vegas Boulevard’s throng of tourists seems unfazed by the sweltering 105-degree heat and grasshopper carcasses crunching beneath their feet after a freak invasion swarmed the Strip.
Billboards promoting the Aces and the league’s 22 All-Stars tower above the Bellagio and Mandalay Bay resorts. City transit buses have been transformed into mobile Aces ads featuring photos of the team’s top players. DJ Liz Cambage’s name sits in the lower-third of posters for the Snoop Dogg and Iggy Azalea concert. Their brand is everywhere, and with the Aces leading the WNBA in merchandise sales this year, it’s clear the team’s popularity is reaching far beyond Las Vegas.
This level of publicity for the sport doesn’t happen in every WNBA city. But this isn’t just any city. And the Aces aren’t just any team.
“It’s a place that’s gonna market itself,” Colson says. “People want to be in Vegas.”
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giannicozzi-blog · 5 years
Text
The best cold beer is Vic
Carlton and United Breweries (CUB) sits atop the Australian beer industry with a commanding market share of 47.7% (Reeves 2019, p. 24). It boasts some of Australia’s most iconic brands such as Victoria Bitter and Carlton Draught which are etched into the fabric of Australian culture.
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Many of these brands date back to the mid 19th century, with Victoria Bitter first brewed in 1854 (Victoria Bitter 2019). Since that time, the Australian beer market and the commercial landscape within which it exits has changed dramatically to what we see in present day. In recent years, the Australian market has experienced a decline in overall beer consumption coupled with the emergence of craft, slowly drawing consumers, particularly younger beer drinkers, away from brands like Victoria Bitter and beer altogether (Cloutman 2018).
Despite this, the uniqueness and history of Victoria Bitter as a brand, paired with an adaptation towards emergent media strategies, has been an effective step in maintaining the relevance of the brand, particularly with younger consumers. In this post, we will delve into emerging developments of digital stakeholder engagement by Victoria Bitter, critically analysing their platform selection and community engagement strategies through examples from their social media marketing activity.
The changing nature of social structures in the face of the rise of social media has been the topic of discussion by a number of theorists. Castells (2011) as a foremost theorist on this proposed that hierarchies of communication and social engagement have been broken down to create a more networked model of communication. This transcends not only interpersonal interactions, but social hierarchies and market transactions as well. Now more than ever, stakeholders are a mere comment, tweet, or hashtag way from demanding the attention of entire organisations and the world.
As a result, organisations have been challenged to re-think the way that they communicate with their audience, through the emergence of new platforms and different hierarchical structures. This has presented new challenges such as an increase in consumer activeness with a desire for greater transparency from and access to brands (Kaufmann & Manarioti 2017, p. 58). On the other hand, it has also brought about the potential for organisations to leverage online communications with consumers as a free crowd sourcing platform for content and data which has proven effective in strengthening loyalties between consumers and a particular brand (Kaufmann, Loureiro, & Manarioti 2016, p. 517).
A key element to Victoria Bitter’s effective digital stakeholder engagement lies in its platform selection based on the affordances that these platforms provide in moderating the activity of their participants. The concept of affordances traces its origins back ecological psychology theory, used to describe the ‘action possibilities’ latent in the environment (Gibson 1979). It has since been a key element of design theory and has more recently been applied to understanding social media platforms in the way that each one’s unique characteristics provide affordances and constraints for social behaviour (Bucher & Helmond 2018).
Analysing the brand strategy of Victoria Bitter in emergent media, it is clear that the selection of specific platforms is based on the possibilities created by their  different affordances. The brand is particularly active on two main platforms, Facebook and Instagram, with Facebook the most utilised. The two directional nature of Facebook makes it extremely valuable for the kind of content sharing and co-creation mentioned earlier, encouraging followers to comment, post, share, and react to posts on the Victoria Bitter page. This has allowed the brand to foster engagement, crowd source ideas, and generate content that adds value to the brand in the face of a consumer base that is generally trending down in their beer consumption and looking for more when it comes to what a brand can offer outside the product itself.
A shining example of this strategy is Victoria Bitter’s recent ‘Big Cold Gear’ campaign which saw the release of branded merchandise such as hats, t-shirts, and hoodies for purchase via an e-commerce store linked to their social channels (CUB 2019). The success of this campaign was unprecedented, with most items sold out within weeks (McDonnell 2018a). The brand’s Senior Marketing and Sponsorship Manager Hugh Jellie pointed to “requests on social” leading the push for the merchandise drop which was able to convert online sentiment into not only added revenue for the brand but a diversified income stream independent of beer sales (McDonnell 2018b).
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On Instagram, the strategy is similar. The brand has modified its stakeholder engagement strategy to suit the affordances of the platform. Victoria Bitter’s presence on Instagram is predominantly supplementary to Facebook, with a large portion of images cross posted from one platform to the other. What the brand have pinpointed as their main focus for Instagram hinges on the ability to ‘regram’ images posted by their followers that include the brand. This is beneficial in two ways, fostering stakeholder engagement by leveraging followers as advertising content creators for the brand, and encouraging them to continue promoting Victoria Bitter through their social accounts in the hope that their photos might be shared on the official page.
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Their emergent media strategy doesn’t end at the repost, however. Through their carefully selected content, the brand are always on the lookout to use this platform to increase revenue. A recent repost of a follower’s handmade VB earrings was accompanied with the caption “If you’ve got some ideas for VB merch, were all ears”. This indicates a desire to use social media to continue optimising their offering, generating revenue and adding value for their customers.
While the influence of platforms and their affordances is important to the discussion of stakeholder engagement in participatory media, so too is a deeper analysis of online communities themselves and their established patterns of behaviour. Wenger’s (1998) ‘communities of practice’ theory has been closely attributed to social media use in the way that behaviours online are typically the result of learnt actions through participation in communities, rather than didactic instruction.
As a result of this, social media participation is open to interpretation and negotiation of what the community deems valuable. This can change over time as different behaviours become more valued and are thus established as the new norm (Sadler 2014). Taking Facebook as an example, where once sharing statuses and posting photos were the dominant practice, far more value is now placed on commenting, reacting, and sharing. By capitalising on these established behaviours, this is where Victoria Bitter has been able to harness value from their followers on the platform.
In the lead up to the 2019 election, Victoria Bitter capitalised on community practice on Facebook, leveraging the viral capabilities of polls, sharing, and hashtags to launch their own debate: Tinnies vs. stubbies. Co-opting the official election hashtag #AustraliaDecides, the brand were able to tap into a wave of user led viral buzz around the election using it for their own purposes and generating 32.6k votes, 3k comments and 229 shares on their Facebook poll. Not to leave the campaign there, VB then pivoted back to their e-commerce platform by releasing branded t-shirts for each side of the debate.
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As participants in communities of practice continue to learn, they transition from peripheral users into more seasoned content creators and contributors, adding value to the community (Sadler 2014). Emergent practices of Victoria Bitter in the social space, have attempted to utilise this phenomena by promoting engagement and involvement. Through encouraging participation from its followers, they become more and more engaged, create and interact more, and therefore provide more value to the brand’s marketing and promotional efforts ultimately impacting the brands bottom line.
In their most recent campaign, celebrating VB’s 50th birthday, the brand invited highly engaged followers on social media to get involved in re-creating the iconic VB jingle and sharing it using the hashtag #VB50yearsofcheers (McDonnell 2018a). Capitalising on audience co-creation, the campaign was both able to generate buzz for the brand and deliver a wealth of content to be posted on social platforms, with snippets of different submissions eventually remixed into a commercial posted on social channels. This is yet another prime example of emergent practices in stakeholder engagement that both involve the stakeholder and benefit the commercial efforts of the brand.
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Summarising Victoria Bitter’s emergent media strategies, it is evident they have made great strides to implementing highly engaging participatory media campaigns, while also leveraging their highly engaged online community.. In both their platform selection and stakeholder engagement, they have been able to add value to their business by capitalising on an understanding of what resonates with their customers and targeting their needs. There is little more that has not already been touched on by the brand in terms of emergent media strategies however there are a few options that they might pursue to further expand on their innovative stakeholder engagement.
The increasing popularity of AI and the use of bots for customer service such as messenger might be one way to help deliver the product directly to the consumer. Companies such as Dominoes have already started using this kind of software to deliver deals and field store location enquiries (Dominos 2019). In the same way, Victoria Bitter might use this service to direct drinkers to their nearest VB stockist or pub converting social engagement into real beer sales.
In an effort to continue leveraging “alternative marketing and brand strategies” that are the focus of the brand’s desire to capitalise on “growing popularity among younger beer drinkers” (McDonnell 2018b), alternative revenue streams such as their e-commerce platform could benefit from more consumer input. Updating new ranges of merchandise available in the store, directly informed by polls or feedback on Facebook and Instagram, would take the guess work out of catering to customer desires.
Regardless of their strategy going forward, it is evident the brand are headed in the right direction already with their emergent media strategies and are leading the way towards future development in the industry.
References
Bucher, T & Helmond, A 2018, ‘The affordances of social media platforms’, in J Burgess, A Marwick, & T Poell (eds) The SAGE Handbook of Social Media, SAGE Publications, London, pp. 233-253.
Carlton & United Breweries (CUB) 2018, ‘A hard earned thirst needed some big cold gear’, CUB, 11 October, viewed 15 August <https://cub.com.au/a-hard-earned-thirst-needs-some-big-cold-gear/>
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Seven Things You Most Likely Didn’t Know About Seascape Art | seascape art
Sunday, 17th May 2020, 6:01 pm
In January, the Crinan-based artisan and sailor Ross Ryan acquaint a video on YouTube advantaged “Another Windy Day.” First, it shows him angry a actual large, actual adjustable allotment of lath beyond a asphalt bank in a bawl gale, the wind about abduction the ambitious canvas out of his easily as he nears the water’s edge. Then, afterwards he’s managed to get the lath beneath control, we see him adequate a bleared cup of coffee while after-effects backfire adjoin adjacent rocks, and flecks of cream aerated up by the sea draft beyond his completed painting like so abounding hailstones.
Anyone who bent Ryan’s aftermost exhibition at the Scottish Arcade in Edinburgh in 2018 will be acquainted of his charge to creating assignment in the accessible air, no amount how atoning the conditions. Displayed alongside the paintings in The Logbook – A Abandoned Winter Voyage, there was a atramentous and white photograph of the artisan at assignment on the accouter of his board 1940s herring baiter Sgarbh, braced, anticipation by the crazy angles, for some austere casting and rolling. Abundant of the assignment in the appearance bore traces of accepting been credible to the elements, too. Painters of seascapes about chafe or scumble their assignment to accord the consequence of abundant weather, but if one of Ryan’s canvases looks as if it’s been aged by a Force 9, affairs are it apparently has.
This ages Ryan was declared to accept addition abandoned appearance at the Scottish Gallery, this one advantaged The Logbook Vol.2 – Batten Bottomward the Hatches. Thanks to Covid-19, however, hatches accept now been battened bottomward all about the apple and the arcade has been affected to abutting for the aboriginal time in its 178 year history, so the exhibition is abandoned accessible to appearance online. There is still affluence of evidence, however, that he has been continuing his access-all-elements access to painting on his best contempo west bank voyages. The description in the exhibition archive of his campaign to acrylic the Stevenson Light on Dubh Artach, off the north-western tip of Colonsay, gives a acceptable adumbration of the lengths he’s able to go to in adjustment to actualize assignment in the moment:
“With the cool rolling us excessively, anchoring was out of the question, as was authoritative a landing. Soon it became credible that the abandoned way to accumulate her abiding was to beef boring
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